With tough times upon the auto industry many people feel dealers should be giving the customer whatever they want or need. While this may sound good in theory, for the automotive industry you have to consider that many different things come into play that makes theory not always feasible.
Most of the time automakers are the ones that don’t meet those need or wants of customers, not the dealers. Inventory orders are a very prominent problem when it comes to this step in the process. Dealers will order on time, but those makers don’t always come through with the deliveries quickly.
So, instead of getting what the customer wants at times, dealers are left getting an inventory they don’t want or need for their customers. This creates the situation where they have inventory that will be hard to sell. Due to that situation, customers are left with looking at vehicles they don’t really want, but for which they will have to settle.
Continued build up of those vehicles can leave the dealer with absolutely no cars that will fit their customers’ needs or wants. You will definitely want to figure this in when you head into that local dealership and don’t see a car you want.
Those vehicles that sit around for a while become a “brown banana”. A vehicle that is sitting around and will be losing the value as it continues to be on the lot.
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