People dislike dealing with car salesmen. Nobody ever knows what they’re hiding. In point of fact, thank goodness for sites on the net like TrueCar and Edmund’s, without which you’d never know what sort of new car pricing was fair, right? Before I reply to that question for you, maybe you could answer it for yourself. Does the world operate in such a way that you are ever told what anything you buy a truly costs the vendor? From a hot dog on a street hot dog stand to a Sony flatscreen, all you hear is that one store tries to beat another on pricing. You’d never know how low things can go, because no-one tells you what the real cost to a dealer is, buying the things he deals in. Why in the world would sites on the net like MSN Auto or Edmunds do this great thing for you that you get nowhere else in this world? It is simple – they aren’t truly doing this for you. They merely want you to think that they are.
These sites on the net aren’t cheap to make and maintain. How do they cover their costs? If you’ll look a little closer, those sites on the net are totally full of banner ads from the car companies. Every time a visitor to the web page clicks on one of these banner ads, the web page makes at the very least $10. They definitely aren’t going to do anything to aggravate their cash cow. What this means is, they can never tell you the plain truth about how much the car companies and their car lots are making. This is not like selling used cars, remember – with used cars, the sellers have more power over their stock of used cars than they do over their stock of new vehicles. What they can and do tell you sensibly is how much the sticker retail price is at any given car car lot. They also tell you all about the discounts going on at the moment. Which factual information is useful, but not truly something that is extremely hard to find yourself.
Internet sites like Edmund’s try to sell you on something known as the True Market Value on each car. They say that this is your target for the cost you have to work your dealer down to when you go in to buy a new car. They also say that it is the average cost paid in the market now. How can the best cost be the average? An average cost has to be higher than the best price. The fact is, you could truly work the cost down from the target rates which Edmunds gives you.
Your only difficulty is, no-one tells you how low you can go. People think that no matter which car lot they go in to, they’ll normally get the exact same prices quoted. Think again. Different sellers have different haggling philosophies. Brand-new car pricing can many times very by hundreds of bucks from dealer to dealer.
Those ideas can vary from month to month. A dealer with an incredibly low price to pay can have an incredibly high price tomorrow. Information is your very best ally when you go in to buy a new car. Even if the seller smiles at you, he’s not truly on your side.
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